I’m a minimalist. I don’t like things that are more complicated than they need to be and that includes business cards. That being said the folks at Creative Bits have posted a very interesting collection of creative of business cards.
Here’s an example of one of the crazy business card designs you’ll find in this post:
I’m not saying I agree with these designs but they certainly are thought provoking.
Here is an interesting idea that might make your business card a little more memorable. Use a standard hole punch and “snap!” put a hole somewhere on your card. The recipient of the card might even ask about that little hole! You can take advantage of that opening to give more information about your product or service.
The hole can represent ideas like: missing, gap, clarity, size, etc.
A window washer might say: “That hole lets you see through the card very easily, doesn’t it? You’ll see just as well through your windows, too!”
If you sell insurance, the hole could illustrate the gap in coverage your company can certainly fill.
If you sell weight loss products, the hole might represent the “empty stomach” feeling you get on traditional diets.
Get the idea? You can even spend $5 or so and buy a themed punch, say in the shape of a house or a heart.
For a limited time, Business Card Expert Diana Ratliff is giving away free subscriptions to her private “Bizcard Bulletin” newsletter.
There are two kinds of titles that I would avoid putting on a business card: ego titles and cute titles. This post was motivated by a post by John Robb about Business Card Lessons.
An ego title is the kind of thing that a new business owner puts on their business card. You see titles like:
These titles are more for you than they are for the person you are giving your card to. These titles can get in the way in the future. When your business grows you may hire a CEO or President. You might want to focus on the areas of the business you know well and let someone else run the business. If you’ve saddled yourself with title of founder then it will be hard for your new hire to get the support that role requires.
Another title that doesn’t work so well are cute titles like:
Those titles might be fun to use but they don’t really give the recipient any idea of how you might be able to help them. I’m not saying don’t use different kinds of titles just make sure the title is appropriate for the job the person with that title does.