Here is an interesting idea that might make your business card a little more memorable. Use a standard hole punch and “snap!” put a hole somewhere on your card. The recipient of the card might even ask about that little hole! You can take advantage of that opening to give more information about your product or service.

The hole can represent ideas like: missing, gap, clarity, size, etc.

A window washer might say: “That hole lets you see through the card very easily, doesn’t it? You’ll see just as well through your windows, too!”

If you sell insurance, the hole could illustrate the gap in coverage your company can certainly fill.

If you sell weight loss products, the hole might represent the “empty stomach” feeling you get on traditional diets.

Get the idea? You can even spend $5 or so and buy a themed punch, say in the shape of a house or a heart.

For a limited time, Business Card Expert Diana Ratliff is giving away free subscriptions to her private “Bizcard Bulletin” newsletter.